Taking advantage of the benefits of sharing and disseminating experience in a group. This module will teach you how to understand the opportunities this presents. We are already working closely with emlyon business school’s teams to develop projects with the students. full time, International 2020-21 These can be applied directly to a digital marketing setting. By the end of the first semester, you will be able to walk into any company and become digital savvy professionals who know how to benefit from an explosive growth of online technologies to develop business. Marketing data analysts aren’t magicians who turn numbers into cash. full time. We bring together relevant academic theory and research with practical activities. Lieu Paris Niveau Mastère Spécialisé Durée Alterné Langue Français 2:2 bachelor's degree from an approved university and/or work experience in a relevant setting, within the last two years. This allows you to influence consumers, customers and organisations. Many companies are already collaborating with emlyon business school and recruiting students such as Amazon, IBM, Google, TF1, Facebook or Microsoft…. This means international recognition of your Masters. Find the right course ... You will be confident in proposing and evaluating solutions to business problems by using data analytics skills, and be able to effectively communicate complex business information to both professional and non-specialist audiences. Communication in the digital age focuses on the analysis of integrated marketing communications and associated consumer behaviour. You'll investigate how marketing strategies with a digital focus integrate with traditional techniques. You will explore online interactions and develop your confidence in the language of data analytics. International qualifications We accept a range of international equivalent qualifications. Tuition fees are charged for each year of your course. The part-time Executive Master program Digital Marketing & Analytics MSc in Mobile Learning format (Blended Learning) focuses on comprehensive technical, strategic and legal know-how in the field of strategy development and online marketing. You'll investigate how marketing strategies with a digital focus integrate with traditional techniques. An outline of the content of each of the modules and the assessment methods used can be found in the Module Definition Forms on iLearn. They'll deliver online lectures, providing up-to-date, cutting edge information direct from industry. £9000 En couplant la data à la maîtrise des techniques de marketing digital, ce master s’inscrit dans un contexte où les indicateurs d’employabilité du marché sont particulièrement positifs. This ensures you have a deep understanding of digital marketing activities within organisations. You will also investigate ways to support organisational development by innovating new ways of working. Delivered in Paris & Shanghai with a learning trip to San Francisco. Communicating in the Digital Age (30 credits). You'll gain insights needed for a career in a digital-first marketing industry. To study for a Postgraduate degree with us, you will need to pay tuition fees for your course. You will also be encouraged to consider and apply metrics and data analytics. Digital Marketing and Analytics at Winchester advances your knowledge and skills in creating digital content, helping you to ensure your target audience sees and responds. But rather they are specialists who try to answer the two main questions – why X happened and what to do to achieve Y. Online, UK and EU 2020-21 Students focus on technical expertise, broad business knowledge, and management skills required by the modern business environment. The specialization in Digital Marketing and Data Science provides participants with the strategic and analytical skills to successfully guide companies’ strategies in a digital world that is overflowing with data on customers, products and interactions. This degree will provide you the knowledge and skill set to develop into a senior leader with a global outlook. Online video lectures delivered by Mediaworks. Investigate mobile and social media marketing. £9000 Access a unique blend of expertise across subject areas. As a certified Google Premier Partner, Mediaworks' commitment to digital has attracted global recognition and a host of industry awards. We have designed this project to build on your learning throughout the programme. Le MS Marketing et Data Analytics se situe justement à la croisée du marketing, de la technologie et des approches prédictives dans l’optique d’atteindre une meilleure performance marketing. It recognises that participants are likely to bring a large amount of experience and knowledge to the group, and can share this with each other. 18 months including a 4 to 6-month internship (120 ECTS). Delivery of this course is online only. L’Executive MSc Strategic and digital marketing est ouvert aux étudiants de la formation initiale titulaires d’un BAC+3 ou niveau équivalent avec une première expérience probante dans le domaine visé. Digital Change, Innovation and Disruption (30 credits). Question how to best use these to attract new customers, build loyalty and provide superior service. If your first language is not English, you need to take an IELTS test or an equivalent qualification accepted by the University. Investigate the impact of digital marketing and data analytics within organisations. The focus of this module is to develop a critical understanding of leadership, innovation and change in a digital context. MSc Award: The MSc. Suggest, discuss and analyse solutions to problems within business. Delivery of this course is online only. Our terms and conditions, policies and procedures contain important information about studying at York St John University. Data analytics in marketing interests and fascinates almost all marketers and even people who don’t have anything to do with this field. UK and EU 2020-21 En 13 mois, il vous permet de devenir expert en stratégie digitale et marketing avec une expérience professionnelle associée. The course also refines your skills in using data analytics, equipping you to develop and use appropriate digital marketing strategies to reach consumers, clients and partners. Your capstone project can take the form of either an academic dissertation or an applied business consultancy project. The Master of Science in Marketing Strategy & Data Analytics (MSDA) is designed for results-oriented marketers with a strong business sense. Digital Innovation and Analytics MSc . All of these modules are delivered online. The Digital Marketing and Data Analytics MSc is designed to provide you with the tools and insights needed for a successful career in today’s data-driven and digitally focused marketing industry. This handbook provides you with information about the structure of your programme. Peer learning in online communities and forums. develop the ability to connect theory with practice in creative and innovative ways. The MSc in Digital Marketing & Data Science also focuses on data analytics which includes business, coding, database access, data science and machine learning with Python. Mastère Spécialisé Marketing Digital & Data. Develop your competencies in digital marketing and data analytics, and become the new generation of marketing technologists. The philosophy of the programme is that by bringing together relevant academic theory and practical experience, you can enhance your understanding of these elements and develop yourself as an individual and as a leader. You will explore the issues that influence digital communications and examine how you can optimise these. We will help you to do this by introducing you to relevant theoretical frameworks and models. Présentation. Welcome to the MSc Data Analytics and Marketing programme. Balance your studies with existing commitments with our online distance learning course. full time, International 2020-21 Course location Our Digital Marketing and Data Analytics MSc is a unique programme. Driving Insight from Data Analytics (30 credits). Apply the theories and techniques learnt to complete projects and assignments. MSc Marketing Analytics is aimed at those who have: an undergraduate degree in marketing and a good understanding of quantitative studies or marketing work experience looking to specialise within an analytics role We’re the first university in the UK to offer a marketing analytics master's. Taught in English. Le MSc in Digital Marketing & Data Science est aussi axé sur l'analyse de données qui inclue le business, le codage, l'accès aux bases de données, la data science et l'apprentissage automatique avec Python. If you do not have traditional qualifications, you may be eligible for entry on the basis of Accredited Prior (Experiential) Learning (APL/APEL). Le MSc in Data Analytics & Digital Business ouvre de nombreuses perspectives professionnelles dans les domaines du digital (digital brand manager, social media manager…), du conseil (en lien avec la transformation digitale), du business development (e-commerce manager…), du marketing, du big data (data scientist, chief data officer…) ou de l’entrepreneuriat. Quantitative skills are beneficial but not essential; a willingness to engage with quantitative materials is required. In this module, you will define, research and analyse a topic of your choice, identifying potential solutions and reaching evidence-based conclusions. Delivered in partnership with Digital Marketing Agency, Mediaworks. Explore online visitor and buyer behaviour. This gives you the flexibility to study alongside varying commitments. The programme is made up of the seven core modules listed in the table below. For students holding a Bachelor’s degree in any field. The MSc in Digital Marketing & Data Science also focuses on data analytics which includes business, coding, database access, data science and machine learning with Python. You'll also have the opportunity to attend residential events held throughout the year. Digital Marketing & Data Analytics Le meilleur d’une école de commerce et d’une école du digital pour former les marketeurs de demain Notre ambition est de former les marketeurs de demain, ceux qui disposeront à la fois de compétences fortes dans l'élaboration de stratégies digitales, mais aussi de solides bases de développement. How much you pay will depend on whether you're a UK & EU student or an international (non-EU) student. Apply for the 2nd round of admissions before January 11, 2021 to get a 10% early bird scholarship! This programme is designed and delivered in partnership with Mediaworks, who are recognised as one of the leading independent Digital Marketing agencies in the UK. 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The program is designed to make you understand the most innovative technologies and acquire the skills to manage the upcoming technological disruptions in marketing. Develop both digital marketing and data analytics knowledge and skills. This could involve changes to infrastructure, processes and people. Mon Mastère Spécialisé en 60 secondes - Le MS Marketing et Data Analytics Mon année de Mastère Spécialisé All modules are delivered utilising a range of online teaching, learning and assessment strategies. This means you can study flexibly and fit your work around existing commitments. Advice will be provided in relation to development, further areas for research and guidance on how to enhance your subject knowledge. This includes: Our assessment methods mirror organisational based activities. full time. The aim of this programme is to develop your critical understanding and self-awareness of digital marketing and data analytics. Develop a critical awareness of the key concepts of digital marketing, data analytics and organisational strategy. These can be accessed through our Admissions webpages. This module provides an understanding of digital marketing communication techniques, channels and strategy. ", All rights reserved © emlyon business school, MSc in approved by the Conférence des Grandes Ecoles, Delivered in Paris & Shanghai with a learning trip to San Francisco, You have reached the maximum number of programs. To add this program, please first remove one from your dashboard, Get the contact of your program advisor here, MSc in Management - European Triple Degree - Grande Ecole, Specialized Program in Energy Transition Management, Specialized Program in Food Industry and Biotech Management, Specialized Program in Entrepreneurship & Innovation Management, Specialized Program in International Corporate Lawyers, Specialized Program in International Corporate Lawyers Part-Time, Specialized Program in International Business Development & Strategy, Specialized Program in Digital Transformation, Marketing & Strategy, MSc in Cybersecurity and Defense Management, MSc in Global Innovation & Entrepreneurship, MSc in Supply Chain & Purchasing Management, MSc in International Hospitality Management. The opportunity to apply everything you have a deep understanding of leadership, Innovation and Disruption ( 30 credits on. 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